Jaad Food was established in 2019 as a coffee trading company that provided various varieties of coffee from different regions in Indonesia. We later expanded our business to include the sourcing and distribution of cocoa and spices and are regularly adding new products based on customer needs.
We are constantly striving to find ways to provide increased value to our suppliers and customers through the creation of strategic partnerships and developing the local food ecosystem. We are focused on addressing challenges in the industry and providing a better deal for small holder farmers. In many cases we are working directly with farmers and producers in long-term partnerships to help bring their products to markets to which they lack reach and expertise. To do this we have established dedicated local procurement operations to ensure quality and consistency of supply.
We continue to invest in laboratory testing, cupping scores and certifications to give our customers additional confidence in our the quality of our products. We are also continually building and enhancing our network of local representatives across key international markets, to promote our products and educate our customers, providing them with a tailored service.
“Jaad” is an Arabic word, and translates to good, hard-working, dependable and reliable. This one word perfectly encapsulates the values of our company and the standards we continue to strive towards achieving in serving our suppliers and customers.